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Live Online Seminar

  • 12/14/2020
  • 10:00 AM
  • 12/16/2020
  • 5:00 PM
  • Virual

Speak out with confidence—Become an Assertive Business Woman.

In today's ever changing business environment it is vital for women to have an assertive voice in business. Assertiveness techniques, when used effectively, can enhance almost every aspect of your job and life — Knowing which tools and techniques to use, and how and when to use them, is critical. AMA’s assertiveness training for women is a 3-day seminar that addresses the unique challenges women face in business and provides them with the assertiveness techniques essential for survival and advancement in their industry. With these skills, women can feel secure that they are sending the right signals that elicit the right responses. They will help you command respect while being respectful and handle almost any situation you’re likely to encounter without seeming overbearing.

AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills through videotaped practice. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.

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How You Will Benefit:

  • Recognize the characteristics of the four assertiveness styles
  • Assess your individual assertiveness style and its effectiveness
  • Demonstrate assertiveness techniques using supportive communication behaviors
  • Develop an action plan to overcome at least two personal obstacles to assertiveness
  • Learn how to capitalize on the strengths of your leadership style—and minimize weaknesses
  • Flex your leadership style preference to interact most effectively and assertively with others
  • Incorporate assertiveness techniques into everyday practices

Download Extended Seminar Outline PDF

Special Feature

AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills through videotaped practice. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.


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