Speak out with confidence—Become an Assertive Business Woman.
Assertiveness techniques, when used effectively, can make almost every aspect of your job and life better—but knowing which tools and techniques to use, and how and when to use them, is critical. AMA’s assertiveness training for women addresses the unique challenges women face in business and how the effective use of assertiveness techniques is essential for survival and advancement. With these skills, you can increase the likelihood that you will send the right signals and get the right responses. They can help you command respect while being respectful, and handle almost any situation you’re likely to encounter without seeming overbearing.
AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills through videotaped practice. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.
To view schedules, locations in your area and to register:
Recognize the characteristics of the four assertiveness styles
Assess your individual assertiveness style and its effectiveness
Demonstrate assertiveness techniques using supportive communication behaviors
Develop an action plan to overcome at least two personal obstacles to assertiveness
Learn how to capitalize on the strengths of your leadership style—and minimize weaknesses
Flex your leadership style preference to interact most effectively and assertively with others
Incorporate assertiveness techniques into everyday practices
What You Will Cover
Foundations of Assertiveness
Distinguishing between passive, assertive, and aggressive behaviors
Discussing how socialization affects your behavior in the business environment
Identifying personal work situations and obstacles that challenge assertive behavior
Assessing Your Assertiveness
Identifying your assertiveness style preferences
Assessing and identifying strengths and weaknesses of your assertiveness style
Knowing how value systems impact your assertiveness
Identifying ways to reduce role conflict
Getting Comfortable in Your Own Skin
Exploring the assertive components of becoming comfortable in your own S.K.I.N. (Support self-esteem; Know self; Initiate dialogue; Negate negative self-talk)
Assertive Communications Skills
Understanding the three components of communication and factors that influence their impact
Differentiating the verbal and nonverbal communication styles of men and women
Applying active and reflective listening skills to build assertiveness techniques
Listening and responding assertively to feedback and criticism
Assertiveness Techniques and Practices
Demonstrating a five-step model to express assertive language
Exploring four special assertive techniques: broken record, fogging, negative assertion, and negative inquiry
Saying “no” and surviving
Responding to common put-down statements
Videotaping practice sessions
Assertive Case Study Workshop
Reviewing the uses of strategic tools, models and techniques
Applying assertiveness techniques to analyze and plan around your own must-solve situations
Receiving feedback on your plan for addressing your must-solve situations
Assertiveness and Leading
Assessing leadership styles
Understanding five dimensions of centered leadership
Identifying new ways to use assertive leadership in your personal and professional life
Leading a Balanced Life
Techniques for dealing with anger
Preventing and coping with stress
Applying a four-step model to improve personal level of work and life balance
Discussing the nature and value of women support networks and resources
Planning for continuing assertiveness growth
Who Should Attend
AMA’s women’s assertiveness training is designed for female business professionals who want to strengthen their assertiveness techniques, alleviate weaknesses, and improve their communication skills as they relate to being assertive in business.
Special Feature
AMA Blended Learning combines instructor-led training with online pre- and post-seminar assessments, tune-up courses and other resources to maximize your training goals. Through a blend of proven instructor-led seminars and powerful online technology, AMA Blended Learning provides a compelling and more comprehensive experience for the learner—producing a greater return-on-investment for the employer and the seminar participant.